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Topical Terminology > Cost Per Thousand (C.p.m.)



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Cost Per Thousand (c.p.m.)

For Cost Per Thousand (c.p.m.) we have a term and definition in Advertising.



Cost Per Thousand (C.p.m.) (Advertising)

The cost of advertising per thousand potential customers reached by a given publication, broadcast, or outdoor advertisement. This figure is often used in media planning.


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